Move off WordPress without losing a ranking, a page or a day of traffic
Preserve every SEO ranking while gaining speed and content management your marketing team can actually use. Redirect maps and parity checks included.
What changes when you move
TodayOn WordPress
- A page change means booking developer time.
- Plugins accumulate, and each one is a thing that can break the site.
- Speed is something you buy back with another plugin.
- Nobody is quite sure which URLs rank, so nobody wants to touch them.
AfterOn Webflow
- Your marketing team edits and publishes the same afternoon.
- No plugin layer at all. The build is the site.
- Speed is gained in the move rather than traded away for it.
- Every URL is mapped and redirected, so every ranking is preserved.
Zero downtime. Everything before the DNS switch happens on a staged build while your live site carries on untouched.
Everything that crosses, and who signs it off
A migration fails in the gaps between these rows. So the inventory is written down first, agreed, and then checked off, rather than discovered on switch day.
| What | How it moves | Checked by | Why it matters |
|---|---|---|---|
| Pages & templates | Rebuilt in Webflow as components, not copied as markup | Us | Design and structure are re-decided rather than inherited |
| Posts & CMS content | Exported, mapped to Webflow collections, imported | Both | You confirm the field mapping before the import runs |
| URLs | Crawled from the live site, matched one to one, redirected | Us | Nothing is left to a wildcard rule |
| Media library | Downloaded, re-uploaded, re-linked inside content | Us | Broken image paths are the most common post-move defect |
| Titles, meta & schema | Carried across page by page, then re-checked | Us | Parity is verified against the crawl, not assumed |
| Forms & notifications | Rebuilt natively, tested with a real submission | Both | You confirm the notification actually lands in your inbox |
| Analytics & tags | Re-installed and verified firing before the switch | Both | You supply access; we verify events |
| Integrations | Re-connected, Zapier, Memberstack, whatever is in use | Both | Anything with a login needs you in the room |
Scroll the table sideways on a narrow screen. Every row is readable at any width.
Six stages, one switch
Most projects run four to eight weeks end to end, across discovery, design, build, QA and launch. Timelines hold because the sequence is the same every time.
- Before anything moves
Inventory & crawl
Every URL, template, collection and asset on the live site is crawled and listed. The list is the contract for everything after it.
- The build window
Rebuild in Webflow
Pages are rebuilt as components with clean, semantic structure. The design decisions get made again rather than inherited from a theme.
- Once the shell is standing
Content migration
Posts and pages move into Webflow collections against a field map you have signed off, with media re-uploaded and re-linked.
- Before the switch
Redirect map & parity check
Old URL to new URL, one row per page, plus the twelve-point parity check below run against the staged build.
- Switch day
DNS cutover
The switch itself. Forms, analytics, redirects and status codes are verified live on the day rather than assumed.
Your live site is untouched until this line.
- After
Watch & fix
Crawl errors, redirect misses and index coverage are monitored after the move, and anything that surfaces gets resolved.
The redirect map is the whole reason rankings survive
No. Migrations include a full redirect map and parity checks, so every ranking is preserved while the site gains speed and a CMS your marketing team can actually use.
It is built from a crawl of your own site, one row per URL: not a wildcard rule that sends four hundred old pages to the homepage and calls it done. Every row is a 301, and every 301 is verified against the live response after the switch.
- One row per URL, generated from a crawl of the live site
- 301 permanent, never 302 temporary
- Query-string permalinks handled, not ignored
- Verified against real responses after cutover
Twelve parity checks before the switch
Run against the staged build and again against the live one. A migration is only finished when the new site answers every one of these the way the old site did, or better.
- Title tags, page by page
- Meta descriptions
- H1 and heading order
- Canonical tags
- Schema markup
- Internal link targets
- Image alt text
- XML sitemap submitted
- robots.txt directives
- 301 status codes, not 302
- 404 handling and a real 404 page
- Forms, notifications and analytics firing
- Lighthouse
- 99/100
- performance, a11y, best practices
- LCP
- 0.9s
- target is under 2.5s
- CLS
- 0.00
- zero layout shift
- Uptime
- 99.9%
- monitored, alerted, resolved
What the site is held to once it lands. A migration that preserves every ranking and arrives no faster has not earned the move, speed is the second half of the argument.Performance optimization is where that half is written out.
“These guys were fantastic partners in getting my Webflow website launched! They were highly knowledgeable, fast & courteous.”
Joseph A.Founder & CEO, Alesi & Co.
“A great Webflow developer who works fast and effectively. He pays attention to detail and communicates well.”
Rukshana H.Dir. of Marketing, Blackcart
Not on WordPress? There is a route for that too
The inventory, the redirect map and the parity checks are the same discipline whatever you are leaving. Only the export step changes.
What usually runs with a migration
Most moves are scoped as a migration plus one of these. All six are quoted flat, and a combined scope is one figure rather than two.
- Custom Webflow design & developmentFully custom, brand-aligned sites built for speed and conversions. No template wrestling, no plugin bloat, clean structure your team can extend.
- Webflow SEO servicesHigher rankings and organic traffic with measurable conversion gains, schema markup, crawl hygiene, internal linking and content architecture.
- Website management & supportOngoing maintenance, uptime monitoring and dedicated troubleshooting. Issues get resolved, not logged and forgotten.
- Performance optimizationEnhanced speed and responsiveness for better SEO and user experience, asset budgets, font strategy and render-path cleanup.
- Interactions & GSAP animationProduction-grade motion that enhances engagement instead of fighting it, scroll choreography and micro-interactions that stay 60fps.
Everything on one page: the six Webflow services.
Everything asked before a move is signed off
Nothing here is different from what you would hear on a call. Anything not on the list gets an answer within one business day.
Does our site go down during the move?
No. Everything up to the DNS cutover happens on a staged Webflow build while your WordPress site stays live and untouched. The switch itself is the only moment anything changes, and the redirects are already in place when it happens.
What happens to our blog posts and their URLs?
Posts move into Webflow CMS collections against a field map you sign off first, and every old URL is matched one to one in the redirect map. Dated WordPress permalinks are redirected rather than abandoned.
Can we keep our current design?
You can, but a migration is usually the moment not to. Pages are rebuilt as components rather than copied as markup, so if the design is staying it is rebuilt cleanly, and if it is changing, that is the custom design and development engagement.
What do you need from us?
DNS access or the person who holds it, admin access to the WordPress install, analytics access, and one round of sign-off on the field mapping before the content import runs.
How long does a Webflow build take?
Most projects run four to eight weeks end to end, across discovery, design, build, QA and launch. Timelines hold because the sequence is the same every time.
What does a project cost?
Flat, transparent packages starting at $2,000. You get the figure before work starts, so there is a budget you can plan around rather than an hourly estimate that drifts.
Will moving from WordPress to Webflow hurt our search rankings?
No. Migrations include a full redirect map and parity checks, so every ranking is preserved while the site gains speed and a CMS your marketing team can actually use.
Can our team update the site without a developer?
Yes. Every launch includes hands-on one-to-one CMS training, and the build is structured with clean, semantic components your team can extend on their own.
What happens after launch?
Ongoing maintenance, uptime monitoring and dedicated troubleshooting on a retainer. Issues get resolved, not logged and forgotten.
Send us the URL. We will send back what the move involves.
A crawl of the site you have, the shape of the redirect map it needs, and a flat quote in writing, before anything is committed to.
- Packages from
- $2,000
- Typical migration
- 4–8 weeks
- Downtime
- None
- Sites shipped since 2022
- 50+