Defy Facial Spa
Spa & cosmetic 2023
SEO ran alongside a full custom rebuild, so the search work and the booking path were designed together rather than bolted to each other.
- +35%
- organic traffic
- +25%
- bookings
- Custom Webflow design
- SEO
- CMS training
Webflow SEO that ends in booked work, not just a better position
Higher rankings and organic traffic with measurable conversion gains, schema markup, crawl hygiene, internal linking and content architecture.
What gets opened on day one
- Crawl and index coverage
- Canonicals and duplicate URLs
- Schema across every template
- Heading order, page by page
- Title and meta patterns
- Internal link graph and orphans
- Core Web Vitals on real pages
- Redirects and 404 handling
Findings come back as a list with an order of work against it: not a 40-page PDF.
- +35%
- organic traffic
- Defy Facial Spa Spa & cosmetic
- +60%
- inquiries
- Victory Real Estate Group Commercial real estate
- Reported by the client after launch
- Both builds had search work in scope. Figures are the client's own reported change, not projections, and not the average of a portfolio.
The four layers of Webflow SEO
Crawl & indexation
The pages you want indexed are indexed, and nothing else is.
Everything above this layer is wasted if a crawler cannot reach the page, or reaches four versions of it. This is the first thing audited and the first thing fixed.
Checked againstIndex coverage in Search Console
- Full crawl of the live site, page by page
- Canonical tags resolved so duplicates collapse to one URL
- robots directives and XML sitemap corrected and submitted
- Redirect chains flattened, soft 404s found and fixed
- Index coverage checked after the change, not assumed
Structure & schema
Search engines are told what each page is, in the vocabulary they read.
Webflow gives you clean output; it does not decide your heading order or write your structured data. That is design work, and it is done at the template level so it holds for every entry in a collection.
Checked againstRich results validation, template by template
- Schema markup across the templates that need it
- One h1 per page, and a heading order that matches the outline
- Title and meta patterns set per template, not per page by hand
- Semantic landmarks, so the page structure is machine-readable
- Image alt text written as description, not as keyword padding
Content architecture
The site is organised around what people search for, not around your org chart.
Most sites lose search before a single word is written, in the page map. Collections, categories and the routes between them decide what can rank at all.
Checked againstCoverage of the intents you actually sell against
- Page map built from real search intent, not from the old site
- CMS collections modelled so a category page is a real page
- One page per intent, so two of your own pages stop competing
- A URL pattern that still makes sense at ten times the page count
Internal linking
Authority moves through the site instead of pooling on the homepage.
Internal links are the cheapest ranking lever on any site and the one most often left to a navigation menu. They are placed deliberately, in content, and they are maintained as the site grows.
Checked againstCrawl depth and orphan count
- Hub-and-spoke linking between templates and collection items
- Contextual links in copy, not just in the nav and footer
- Anchor text that describes the destination
- Orphan pages found and connected
A page nobody waits for is a page that gets read
Speed is not a ranking trick, it is the difference between a visitor arriving and a visitor leaving. Search work here is held to the same three numbers every build is held to, because a page that ranks and does not load has solved nothing.
The deep version of this is its own engagement, Webflow performance optimization.
- Lighthouse
- 99/100
- performance, a11y, best practices
- LCP
- 0.9s
- target is under 2.5s
- CLS
- 0.00
- zero layout shift
Two builds where search work was in scope
Not the whole portfolio, the two where this service was actually part of the engagement. Both screenshots are the live site as it ships today.
Victory Real Estate Group
Commercial real estate 2024
Listings were the product and the part search engines could not read. The architecture was rebuilt for crawlability, with inquiry forms placed where intent actually peaks.
- +60%
- inquiries
- 0.00
- layout shift
- Listing architecture
- Technical SEO
- Lead capture
Audit, fix, measure, and what we need from you
Search work has a shape: find what is broken, fix it in template order, then wait for real traffic to say whether it worked. The waiting is the part nobody sells.
Audit
A full crawl and an index-coverage review, returned as a list of findings with an order of work against it.
From youSearch Console and analytics access.
Fix at template level
Schema, headings, canonicals and metadata are corrected on the template, so one change lands on every entry in a collection.
From youSign-off on any page-map change.
Rebuild the architecture
Where the page map itself is the problem, collections and routes are restructured, with redirects, so nothing that already ranks is thrown away.
From youCopy for any new page the map needs.
Measure against real traffic
Organic traffic and conversions, watched after the change rather than declared on the day it ships. Iteration runs on that data.
From youPatience for one full traffic cycle.
$2,000
flat packages from, search work is quoted the same way
An audit-and-fix engagement on a live site is scoped and quoted flat before it starts. Ongoing search work runs on the monthly retainer, alongside monitoring and iteration.
What search work usually sits next to
Rankings survive a migration because of the redirect map. Traffic converts because of the build. The six are quoted separately and scoped together.
- Custom Webflow design & developmentFully custom, brand-aligned sites built for speed and conversions. No template wrestling, no plugin bloat, clean structure your team can extend.
- WordPress to Webflow migrationPreserve every SEO ranking while gaining speed and content management your marketing team can actually use. Redirect maps and parity checks included.
- Website management & supportOngoing maintenance, uptime monitoring and dedicated troubleshooting. Issues get resolved, not logged and forgotten.
- Performance optimizationEnhanced speed and responsiveness for better SEO and user experience, asset budgets, font strategy and render-path cleanup.
- Interactions & GSAP animationProduction-grade motion that enhances engagement instead of fighting it, scroll choreography and micro-interactions that stay 60fps.
On WordPress and worried about rankings? The migration is built around that exact fear, and Webflow vs WordPress compares the two platforms straight.
Straight answers, including the one about guarantees
Anything not answered here gets a reply within one business day.
Is SEO included in a custom build, or is it separate?
Every custom build ships SEO-ready, schema, heading structure and a clean crawl path are part of the build, not an upsell. This engagement is the deeper version: an audit of a live site, the content architecture behind it, and the internal linking that a build alone does not produce.
How is the work measured?
On organic traffic and conversions, not on rankings alone. A position that moves and a form that never fills is not a result, which is why the two figures quoted on this page are traffic and inquiries rather than keyword positions.
Do you guarantee a position on page one?
No, and nobody honestly can. What is committed to is the work itself: crawl hygiene, schema, architecture and internal linking, checked against index coverage and measured against real traffic data after launch.
How long does a Webflow build take?
Most projects run four to eight weeks end to end, across discovery, design, build, QA and launch. Timelines hold because the sequence is the same every time.
What does a project cost?
Flat, transparent packages starting at $2,000. You get the figure before work starts, so there is a budget you can plan around rather than an hourly estimate that drifts.
Will moving from WordPress to Webflow hurt our search rankings?
No. Migrations include a full redirect map and parity checks, so every ranking is preserved while the site gains speed and a CMS your marketing team can actually use.
Can our team update the site without a developer?
Yes. Every launch includes hands-on one-to-one CMS training, and the build is structured with clean, semantic components your team can extend on their own.
What happens after launch?
Ongoing maintenance, uptime monitoring and dedicated troubleshooting on a retainer. Issues get resolved, not logged and forgotten.
Send the URL. We will send back what is actually broken.
Design that converts, speed that scales. A crawl, a findings list in priority order, and a flat quote in writing, before anything is committed to.
- 4layers audited, in this order
- +128%bookings lift across engagements
- $2,000flat packages from
- 1business day to a reply