E-commerce2024
Jobe's Hats
Faster product pages, cleaner collection logic, and a checkout path with nothing in the way.
- sales
- +50%
- revenue
- +40%
- Live at
- jobeshats.com
The site, as it runs today
Not a screenshot, the live site, in a frame sized to a real viewport. Switch between a 1440 × 900 desktop and a 390 × 844 phone on a laptop; on a phone you are already looking at the mobile build.
This one cannot be framed
Jobe's Hats sends a header that blocks framing on every site, not just ours. It is their call and there is no way around it from out here. Above is the build as it shipped.
What the site had to do
A hat shop sells along two axes at once. A customer either knows the kind of hat they want, felt or straw or fashion or a cap, or they know the maker, Stetson or Resistol or Rodeo King or American Hat Company or the shop's own JH line. Either way they are right, and a catalogue organised on one axis makes the other one a dead end.
So the collection logic carries both. Every product sits under a type and under a brand, and both routes reach it, which is what stops the same hat being listed twice under different names or missed entirely. Alongside it sits a hat-shapes guide, because a hand-shaped hat is a decision about a crown and a brim before it is a decision about a brand, and an accessories range that attaches to whatever has already been chosen.
What was in scope
- E-commerce build
- Performance
- Collection logic
Every project is quoted flat and scoped in writing before anything starts. The figures above are the client's, measured against their own baseline. The same six services are on the services page, and what they cost is on pricing.
Want one that performs like this?
Tell us what the site has to do and we will come back with a flat figure and a timeline, in writing, before anyone starts. Same process that produced the three builds above.